Ms. Le Hoang Diep Thao also said that the project also uses Blockchain technology for traceability, helping farmers strive to develop farms and quality to achieve higher and highest selling prices.
Accordingly, Happy Farmers will promote suppliers in raw material areas through forms such as purchasing support, connecting certification projects (RA, UTZ, 4C) for farming areas and products. Sustainable development of agricultural products, building and creating chain links between production, processing and consumption in key raw material areas of each industry.
The project is expected to help enhance the value and position of Vietnam's agricultural products in the world market, including strong industries such as Robusta coffee, cashew nuts, tea, and pepper.
"After the epidemic, the world needs food and demand is increasing, so this is an opportunity for the agricultural and seafood industry to thrive. Happy Farmers aims to build brands for major Vietnamese agricultural products. strong thanks to basic factors such as good products, outstanding quality, and Vietnamese characteristics," said Ms. Le Hoang Diep Thao, founder and general director of the company.
The vision of the Happy Farmers project is to become a "one-stop" supplier (Biggest trading gate in Vietnam to the world) for international partners of the best fresh food products from the land and sea of Vietnam. Male. Since then, the strategy of the Vietnamese agricultural industry in general and Happy Farmers in particular is to build and promote the export of clean, high-quality agricultural products to increase the value of Vietnamese agricultural products. At the same time, together with TNI King Coffee, we promote the production of deeply processed coffee to increase the added value of agricultural products and also to promote Vietnamese products and expand the global consumption market. .
Ms. Le Hoang Diep Thao is currently the Founder and CEO of TNI King Coffee with 25 years of experience in coffee business and export. She is also serving as Vice President of the Vietnam Coffee and Cocoa Association (VICOFA). "We ensure export output of the best quality coffee beans and cocoa, along with tea, seafood, nuts, corn, fruits and many other premium tropical products," Ms. Diep Thao shared.
Vietnam's agricultural, forestry and fishery products are currently exported to more than 196 countries and territories, including markets that require high quality such as the EU, the United States, Japan... Vietnam is ranked in the top group in Southeast Asia and ranked 15th in the world in exporting agriculture, forestry and fishery products, of which the agricultural product processing industry ranks in the top 10 countries in the world.
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