In addition, the project uses Blockchain Technology for traceability, helping farmers in their efforts to develop farms and quality to achieve higher and highest selling prices.
Accordingly, Happy Farmers promotes suppliers in raw material areas through forms such as purchasing support, connecting certification projects (RA, UTZ, 4C) for farming areas and products. Sustainable development of agricultural products is implemented through building and creating a chain of links between production, processing and consumption in key raw material areas of each industry.
Regarding the significance of the project, Ms. Diep Thao said Happy Farmers will help enhance the value and position of Vietnamese agricultural products in the world market, including strong industries such as Robusta coffee, cashew nuts, tea, pepper.
The vision of the Happy Farmers project is to become a "one-stop" supplier (Biggest trading gate in Vietnam to the world) for international partners of the best fresh food products from the land and sea of Vietnam. Male.
Ms. Le Hoang Diep Thao is currently the Founder and CEO of TNI King Coffee with 25 years of experience in coffee business and export. She is also serving as Vice President of the Vietnam Coffee and Cocoa Association (VICOFA).
"We guarantee export output of the best quality coffee beans and cocoa, along with tea, seafood, nuts, corn, fruits and many other premium tropical products." – Ms. Diep Thao shared.
Vietnam's agricultural, forestry and fishery products are currently exported to more than 196 countries and territories, including markets that require high quality such as the EU, the United States, Japan... Vietnam is ranked in the top group in Southeast Asia and ranks 15th in the world in terms of exporting agriculture, forestry and fishery products, of which the agricultural product processing industry ranks in the top 10 countries in the world.
After the epidemic, the world needs food and demand increases, so this is an opportunity for the agricultural and seafood industry to thrive.
Building a strong brand for Vietnamese agricultural products thanks to basic factors such as good products, outstandingly different quality, and bold Vietnamese characteristics. From there, gradually conquer the world market. The strategy of the Vietnamese agricultural industry in general and Happy Farmers in particular is to build and promote the export of clean, high-quality agricultural products to increase the value of Vietnamese agricultural products. At the same time, together with TNI King Coffee, we promote the production of deeply processed coffee to increase the added value of agricultural products and also to promote Vietnamese products and expand the global consumption market. .
From the impact of the Covid-19 pandemic, beverage and food consumption trends are forecast to have clear changes in consumer habits and tastes. Accordingly, consumers care more about their health and are willing to pay for products with high quality, good health effects and little impact on the environment, especially clean agricultural products according to the law. sustainable development process. Happy Farmers is always ready to be Vietnam's leading supplier of these agricultural products with a commitment to ensuring the process of sustainable agricultural development and traceability.
Seizing the opportunity that the Vietnamese government is supporting the agricultural sector to promote sustainable agricultural development programs and projects in raw material areas, Happy Farmers also aims to promote links with local businesses. , agricultural cooperatives, and farmer organizations to expand the supply of goods, diversify other types of products that can supply the needs of the world market, as well as promote the effectiveness of the linkage model. "Farmers - State - Scientists - Entrepreneurs" to create investment opportunities to increase competitive strength in the context that Vietnam is in the opportunity to expand its market from world free trade agreements. new system.
The Happy Farmers project's pricing policy and priorities for strategic partners who are domestic suppliers will be an opportunity to not only increase profits for partners but also help stabilize manufacturing and processing activities. processing and consumption by farmer households and farmer organizations.
In addition, Happy Farmers' closely established link chains between the production and consumption of agricultural products linked to the market through production-processing and consumption cooperation contracts also contribute to change awareness, practices, responsibilities, and capabilities of producers, traders, and consumers.
Happy Farmers is a project that Ms. Diep Thao has cherished since she was very young, when she was in her early 20s, with the hope that Vietnamese farmers have a better life. The most important of which is improving the lives of farming households, stabilizing income and creating more jobs for farming households.
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