“The Queen of King Coffee” is like a confession of Madame Le Hoang Diep Thao about her life and work. Throughout the book, readers will learn the practical business and management experiences that Madame Diep Thao has accumulated after more than 25 years of working in the coffee industry. How did she build a brand from zero to one, transform rudimentary ambitions into effective business strategies, develop unique coffee products, Franchise for the first time in Vietnam, building a production network with international standards, formed an extensive system to export to the global market.

The book also opens the reader to her business management strategies and principles, practical examples, and key steps that have helped her strengthen her resolve. You will not only get to know how coffee businesses are built and developed, but you will also better understand the reasoning behind each decision made; the way she reacts to threats and opportunities, as well as a woman’s natural instincts to life’s events. Many exceptional, moving stories inspire readers from all over the world, an inspiration to all women and young entrepreneurs who dream of succeeding in business.

Unique marketing tactics to make an impression on the public are also mentioned for the first time in the book’s content, such as the story through K Pop to bring Vietnamese coffee to the Korean market. The book shows her determination and efforts to become one of the most successful entrepreneurs in the coffee industry in Vietnam and in the world. Madame Diep Thao was one of the first to bring Vietnamese coffee to the world and proved that Vietnamese women can also become successful entrepreneurs, contributing to building the country’s economy.