Thanks to her wisdom and intelligence, the businesswoman has applied market penetration strategies in a very unique way so that Vietnamese coffee is present in many countries and territories. Let’s listen to Mrs. Le Hoang Diep Thao about her coffee making story!
Going up from the position of “deputy general” of his “coffee king” Trung Nguyen Dang Le Nguyen Vu, Ms. Le Hoang Diep Thao currently holds a private brand full of potential to develop King Coffee. This brand is even present in the international market, proving its 20-year dedication to coffee making.
2018, TNI King Coffee marked an important growth period for Ms. Thao. From a brand new to the market, after only 5 years, this brand is now present in many countries and regions. Even the most demanding markets are available King Coffee such as: USA, India, Singapore, China, Korea,…
Confided by Ms. Le Hoang Diep Thao about her unexpected successes, she said that this is her passion and ambition with coffee. She is just living with her passion and enthusiasm, the desire to bring Vietnamese coffee to conquer the world market.
On the occasion of bringing King Coffee to a broader development stage from 2019, Ms. Thao shared more clearly about her career and life story after more than 20 years of dedication to the Vietnamese coffee industry. .
According to her, the coffee shop chain King Coffee will also develop various models to serve all domestic audiences. After success in Vietnam, TNI King Coffee will prepare a strategy to replicate the model and develop franchises in international markets.
King Coffee is a new page in Ms. Le Hoang Diep Thao’s business career. She said this is her next passion, her biggest desire is to bring the Vietnamese brand to the world.