Madame Le Hoang Diep Thao is now the CEO of Trung Nguyen International (TNI), TNI King Coffee. She is also the co-founder of Trung Nguyen Group (TNG) – a proud national brand of Vietnam. Over the past 25 years, Madame Thao has proven herself as a bold thought leader whose strategic decisions have boosted Trung Nguyen’s growth as the No.1 coffee brand in Vietnam and one of the largest coffee makers in Asia.
G7 – a signature instant coffee brand enjoyed by more than one billion people in 60 countries and territories worldwide – is a remarkable success to Madame Thao, who decided to start the instant coffee business of Trung Nguyen Group in 2003.
In 2015, Madame Thao launched her own coffee brand dubbed King Coffee in the US. Just three years after the debut, King Coffee has made its presence in 61 countries and territories globally, including highly demanding markets like China, Russia, South Korea, Australia, France, Singapore, etc. With King Coffee, Thao empowers Trung Nguyen International to write the next chapters that complete the legend of Trung Nguyen.
In 2018, Trung Nguyen International materializes its ambitious plan of opening over 1,000 King Coffee stores and developing a global franchising coffee chain with the debut of the most high-end coffee chain in Vietnam
In 2020, Madame Le Hoang Diep Thao has been awarded and recognized as the Most Admired CEO in Food & Beverage industry by Global Brands Magazine (GBM). The award is an appreciation for Madame Thao’s effortless dedication to inspire Vietnamese women and society in doing business and creating opportunities for others successfully. TNI King Coffee lead by Madame Thao is the only coffee brand in Vietnam received “World’s Fastest Growing Coffee Brand” award this year and “The Most Popular Coffee Brand, Vietnam” in the F&B field in 2019.
In addition, Madame Thao has created the project named “Women Can Do” which a 4.0 ecosystem in which we exchange experience and knowledge and learn from each other. In concert with the Vietnamese Women’s Union, “Women can do” connects 22 million women in its network, supporting 100,000 women to start their own business. The goal is to set up 100,000 small and medium-sized enterprises (SMEs) after the COVID epidemic crisis ends. This is considered the best solution for an early recovery for the economy. It will also create new jobs and reduce unemployment. The female participants will start with us from the smallest of businesses and grow better and bigger together.
One of the CEOs that have substantial influence in Vietnamese coffee industry, Madame Thao always keeps in mind the crucial role of coffee farmers and wants to make sure the farmers get all the resources they need to have a better life and a brighter future. And Happy Farmers – Trung Nguyen International’s flagship CSR program – has been implemented to provide incentives that promote the sustainable development of coffee farmers through improving their quality of life, enhancing their knowledge, and supporting them to shift to new cultivation models that yield high productivity.
On her journey of celebrating quality coffee, Madame Thao is committed to enhancing Vietnamese Coffee Value, bringing Coffee National Brand to the world and encouraging Coffee’s domestic consumption. To fulfil this mission, Madame Thao not only focuses on expanding global distribution network to promote Vietnamese coffee worldwide but also determines to transform the coffee market and “raise the voice of a strong coffee nation”.