“Starting with just a small amount of capital, women and young people can completely launch a business plan for themselves, with the support of the technology platform and professional process from TNI King Coffee”, shared CEO Le Hoang Diep Thao.

CEO Le Hoang Diep Thao
CEO Le Hoang Diep Thao

Overcome all adversities to rise and succeed

Overcoming all adversities to rise up and succeed is the spirit throughout at the “Feast of Women’s Entrepreneurship 4.0” organized by King Coffee, taking place all day Saturday, March 5, 2022 at the Youth Cultural House in Ho Chi Minh City.

Ms. Le Hoang Diep Thao shared at the Seminar on Women's Leadership 4.0
Ms. Le Hoang Diep Thao shared at the Seminar on Women’s Leadership 4.0

The festival was held on the occasion of International Women’s Day 8/3, to create motivation to help women and young people start their own businesses. Attendees have the opportunity to join the Franchise model of King Coffee, WeHome Café and We 4.0, meet and interact with CEOs, enjoy coffee and buy coffee on the spot, music program….

The highlight of this festival is the Seminar “Women’s Courage to Start a Business 4.0” with the inspirational speaker Ms. Le Hoang Diep Thao – Founder and CEO of King Coffee. In conversation with guests and audience, Ms. Diep Thao shared many interesting stories from her start-up, how she overcame difficulties to develop a local brand to become the No. 1 coffee brand in Vietnam and reach out to the world, and her views on her leadership style, empathetic and empathetic…

CEO Le Hoang Diep Thao shared at the seminar
CEO Le Hoang Diep Thao shared at the seminar

The Queen of King Coffee

Throughout the discussion circuit, many contents in the book “The Queen of King Coffee” were also revealed about the early years when she started her business and developed her international business in Singapore… This is also the first autobiographical management book in English by a Vietnamese businesswoman. “The Queen of King Coffee” was first launched in Dubai at the Dubai Expo 2022 – a trade show event likened to the Olympics of businessmen.

“The Queen of King Coffee” is currently being released on the Amazon e-commerce system and at the largest bookstores in Dubai such as Kinokuniya (Dubai Mall), Kuttab Café in Dubai, Iqra Library (Global Village), Adnan library (Sharja), Aloma library (Ajman). It is expected that the book will have a Vietnamese version in April 2022 in Vietnam.

“If faced with adversity, persevere in using any opportunity, no matter how small, to prepare for life today and for the leap tomorrow can bring.” She said. “Women who balance traditional roles with entrepreneurial spirit will bring love to their families, economic strength to themselves, as well as dedication to the country.”

Besides the book “The Queen of King Coffee”, the Women Can Do project is also the most practical thing that she passes on and supports to the next generation of startups. She shared: “My expectation is that this project will be like the breath of a woman with a dream to change her life. With only a small amount of capital, you can start a business on a technology platform, professional process and a consistent program of TNI King Coffee.”

Guests of the Seminar also included Mr. Michael Arnold – CEO & Executive Editor of Metro Writer, the unit that supported the publication of the book “The Queen of King Coffee” in Vietnam, Ms. Marina Tran Vu – CEO of Equo Vietnam company who is starting a business in the field of producing environmentally friendly items, Ms. Lam Vien – Master of Commerce in Western Sydney School (Ho Chi Minh City University of Economics), Chief Lecturer in Health and Finance at the University of Finance. The program is hosted by economic expert Nguyen Ngoan.

Women's Entrepreneurship Day 4.0
Women’s Entrepreneurship Day 4.0

Women’s Entrepreneurship Day 4.0 is a series of programs to support women and young people starting a business in the post-Covid-19 period. After the event in Ho Chi Minh City, King Coffee will hold the next Festival in Hanoi.

Source: King Coffee organizes Women’s Entrepreneurship Day 4.0 | Marketing Women (

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