The King Coffee coffee brand sponsoring football is the premise for the Vietnam national football team to conquer new heights.
King Coffee – The coffee brand of Trung Nguyen International Company has officially become a sponsor for the Vietnam national football team since June 2020. The sponsorship contract between the Vietnamese coffee brand and the Vietnam Football Federation is valid for 3 years (06/2020 – 05/2023). King Coffee sponsors football is a stepping stone for the companionship, cohesion and development of football in the country.
The ceremony to announce King Coffee as the main sponsor for the Vietnam national football team
In the context of the Covid-19 pandemic, which is still complicated, the whole economy is facing many difficulties. Enterprises must, on the one hand, ensure their existence, and on the other hand, seek to develop and expand their scale.
The event that King Coffee sponsored the national football team showed a positive change of the company in production and business activities. At the same time, affirming the mission of bringing Vietnamese football to new heights. This is a great source of encouragement and encouragement for the players so that they can rest assured to play their best for the colors of the flag.
Coach Park Hang-seo congratulates Mrs. Le Hoang Diep Thao
When asked by the press about the reason for sponsoring the Vietnam National Team, Ms. Le Hoang Diep Thao – General Director of TNI King Coffee Co., Ltd shared:
“Football and coffee have very similar characteristics. If coffee is a drink that is loved by the whole world and becomes a culture that connects people, regardless of age and gender, then football is a sport that makes billions of people around the world can sob together. awake, expect, and burst together.
Witnessing the National Men’s and Women’s Teams compete with fiery spirit against strong opponents of the continent and the world, I see that the team and King Coffee have one thing in common. It is the desire to conquer. King Coffee always aspires and is determined to fulfill the mission of bringing Vietnamese coffee to conquer the world market, so is Vietnamese football. When those two missions come together, I believe we can make great progress.”
Ms. Le Hoang Diep Thao speaking at the cooperation signing ceremony
Sharing the same opinion with Ms. Le Hoang Diep Thao , Mr. Le Hoai Anh – General Secretary of the Vietnam Football Federation shared:
“The key to the success of football is the spirit of solidarity, sharing responsibility, keeping faith and aspiration. The excellent achievements of the team over the years not only recognize the dedicated efforts of the coaching staff and players, but also the efforts of the Vietnam Football Federation and the clubs. Ministry when working together and creating the best conditions for the teams during training and competition, but also a very important contribution from the companionship of the Sponsors as well as the support. Dance, encouragement of the fans.
Those are the values that the Vietnam Football Federation always recognizes and respects. We are very interested in King Coffee’s philosophy that Vietnamese people deserve international quality coffee products. Vietnamese football also has such aspiration. Vietnamese fans deserve to cheer for the team to compete in the world’s top arenas. The Vietnam Football Federation believes that, with the support and companionship of everyone, including the sponsor King Coffee, we will together realize that aspiration.”
General Secretary of the Vietnam Football Federation Le Hoai Anh speaks at the ceremony
TNI King Coffee will coordinate with the Vietnam Football Federation to organize friendly matches with the world’s strong teams. Actively plan training for players, improve the quality of competition for the national football team. All together, make every effort to bring Vietnamese football to the international level and the immediate goal is to defend the AFF Suzuki Cup 2020 championship and win the right to continue to the 2022 World Cup qualifiers.
Besides, King Coffee also organizes many activities to accompany the players. With volunteer programs, helping the community to spread the national spirit in society. Typically, it can be mentioned that supporting players to start a business after retirement. Thanks to that, they can soon settle down when they leave the field.
Not only does it stop at sponsoring the teams on the field, but King Coffee also creates conditions for the audience to cheer for the players. In parallel with the development of a nationwide coffee shop system, King Coffee will launch items with the image of the national football team. The team’s tournaments will be broadcast at the King Coffee chain so that fans have a space to enjoy the dramatic and thrilling matches.
Coach Mai Duc Chung gave a jersey signed by the players to Ms. Le Hoang Diep Thao
From the sharing from the representative of King Coffee, it can be seen that the sponsor’s determination to bring the country’s football to the podium and the efforts of the Vietnam Football Federation in improving the quality of the team. Surely this cooperation will bring many achievements to Vietnamese football in the coming time.