King Coffee has just been voted by Asia Business Outlook Magazine in the Top 10 Coffee Brands in Southeast Asia 2023. Top 10 brands are announced on pages 22 and 23 of Asia Business Outlook, May 2023 issue. This award once again affirms the position and prestige of this Brand in the domestic and international markets.

Asia Business Outlook magazine said that King Coffee has a rich and diverse product range, including instant and roasted coffee products with many flavors and blending styles. King Coffee products have met different needs of customers and are famous for their quality and taste.

“In the domestic market, King Coffee has quickly affirmed its position by constantly researching and expanding product lines. This brand successfully convinces customers to switch to its products, thereby catching up with other coffee giants and competing directly with them, “said Asia Business Outlook. “For foreign markets, King Coffee is internationally recognized when it is present in more than 120 countries, including the largest supermarket chain in the United States with 622 stores. With a solid presence on Alibaba’s T-Mall, the King Coffee brand has quickly become one of the four best-selling brands since entering the Chinese market in March 2017. 2022 marks the 5th anniversary of King Coffee’s return to the Vietnamese market with impressive growth and a certain influence on the global coffee industry.”

General Director of TNI King Coffee – Ms. Le Hoang Diep Thao and the introduction of King Coffee appeared many times in Asia Business Outlook.

King Coffee launched to the world market in October 2016 in the largest music event of the Vietnamese community in the United States. Up to now, King Coffee’s products have been sold at most Asian supermarkets such as Hoa Binh Supermarket (Westminster, California), Saigon City Market (Westminster, California), ABC Supermarket – (Anaheim, California). , Hong Kong Grand Prairie (Dallas, Texas), Hiep Thai Supermarket (Houston, Texas), City Farmer Market 6 (Duluth, Georgia), Native American supermarkets such as Tawa Services Inc (Buena Park, California), Supervalu (Commerce, California), Aliments Inc (Ronkonkoma, New York). Besides, this brand is also present at the largest supermarket chain in the US – Costco, at the E-commerce system of Amazon (, Walmart ( and on King Coffee’s US website (King Coffee Shop USA – Best Vietnamese Coffee from Vietnam – King Coffee USA). King Coffee’s coffee shop was also opened at Anaheim GardenWalk (near Disneyland), starting the plan to widely deploy the franchise in this country.

Recently, on April 13, 2023, King Coffee also had a meeting to welcome Mr. Marc Knapper – US Ambassador and the delegation of the US Consulate General in Vietnam to visit and work at this company. This is a great honor of King Coffee Brand and affirms the brand’s achievements in the US market. The Ambassador rated King Coffee as the Top brand of Vietnam that is being favored by American consumers, and King Coffee’s projects implemented in the US have contributed to creating jobs for people and creating many benefits. benefit the two countries.

Bà Diệp Thảo tiếp đón ông Marc Knapper – Đại sứ Hoa Kỳ cùng phái đoàn Tổng Lãnh sự quán Hoa Kỳ tại Việt Nam tại trụ sở của King Coffee.

In order to realize the goal “Where there is the Internet, there King Coffee must be introduced”, this brand has developed the King Coffee Super App to reach millions of users and products of Vietnam. will be sold to every corner. Ms. Le Hoang Diep Thao shared that Super App is a good solution to help brands, businesses and brands go to the market easier. In the near future, this model will be replicated in the international market.

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