Having spent nearly 3 months coordinating documentation and criteria, in December 2021, the World Record Union (WorldKings) officially decided to establish a World Record for Vietnam's Robusta coffee.
In order to solidify, affirm, and elevate the position of Vietnam's Robusta coffee beans, TNI King Coffee collaborated with the Vietnam Record Institute and proceeded through the Vietnam Record Organization (VietKings) to complete the procedures for nominating the World Record to the World Record Union (WorldKings) since September 2021. This was also part of the journey to promote Vietnam's finest products globally that VietKings has been implementing over the years.
VietKings and KingCoffee worked together to establish and finalize the nomination dossier sent to the World Record Union - WorldKings with the criteria for Vietnam: the country producing and exporting Robusta coffee to the largest global market along with the most diverse and unique art of blending, brewing, and coffee appreciation culture for Robusta coffee worldwide
Mrs. Le Hoang Diep Thao - CEO of King Coffee shares insights on the collaborative journey with VietKings to nominate the World Record for Vietnam's Robusta coffee
Coffee is one of Vietnam's key export items, ranking second in agricultural exports after rice. Hence, the coffee industry plays a significant role in the national strategic economy. The nomination of Vietnam's Robusta coffee for the World Record by KingCoffee and VietKings is a dedicated effort to promote not only the coffee sector but also Vietnamese agricultural products at one of the planet's oldest and largest exhibitions, EXPO Dubai.
Before establishing the World Record dossier for Vietnam's Robusta coffee, the Vietnam Record Organization officially recognized a Vietnamese Record for this exceptional product, once again affirming the values of Robusta coffee to the world
Ms. Nguyen Thi Quynh Ngoc - Deputy Secretary-General of the Vietnam National Record Association, Head of the Communication Department of the Vietnam Record Organization, shares information about VietKings' collaboration with King Coffee in nominating the World Record dossier to WorldKings for Vietnam's Robusta coffee product
Mr. Tran Hoang - President of the Vietnam Marketing Association, Permanent member of the Establishment Council of the Vietnam Record Organization, presented the certificate establishing the Vietnamese Record to Mrs. Le Hoang Diep Thao - CEO of King Coffee
Mr. Tran Hoang shares further about new strategies to introduce Vietnamese Robusta coffee to the world in the coming time
Following nearly three months of efforts to finalize the dossier and criteria, in December 2021, the World Record Union (WorldKings) officially decided to establish a World Record for Vietnam's Robusta coffee. However, due to the complex pandemic situation, WorldKings delegated the Vietnam National Record Association's leadership to present the recognition in Vietnam to King Coffee, the entity that collaborated in nominating the record based on VietKings' proposal. This was aimed at allowing King Coffee to promote the World Record's image for Vietnam at the World Expo 2020 in Dubai, UAE.
On December 22, 2021, at the King Coffee Office (161 Vo Van Tan, Ward Vo Thi Sau, District 3, Ho Chi Minh City), the event announcing and receiving the World Record for Vietnam's Robusta coffee took place.
As per the announcement from WorldKings, this record was awarded to Vietnam, the leading country globally in the capacity of producing and exporting Robusta coffee to the global market, alongside the most unique and diverse art of blending, brewing, and coffee appreciation culture for Robusta coffee in the world
Ms. Julia Nguyen - Member of the United States Record Organization (Co-founding unit of the World Record Union) announced the Letter of Notification establishing the World Record from WorldKings
Regarding this record, WorldKings stated that currently, Brazil and Vietnam are the two countries accounting for the majority of the world's coffee production. These are also the two major suppliers of the world's primary coffee types, including Arabica and Robusta. In terms of the total production and export volume of both Arabica and Robusta coffee, Brazil is currently leading the world. However, specifically for Robusta, Vietnam's Robusta coffee production is higher than Brazil's. Statistics for the 2020-2021 coffee season show that Vietnam produced 1,680 thousand tons across 630 thousand hectares, while Brazil produced 1,212 thousand tons across 410 thousand hectares, indicating that Vietnam is the largest exporter of Robusta coffee in the world coffee market. With advantages in natural conditions, particularly soil fertility, Vietnam's average coffee production per hectare is currently the highest in the world at 2.8 tons/ha, surpassing even the leading powerhouse, Brazil, according to data from the US Department of Agriculture in 2020.
Coffea Canephora is the scientific name for Robusta coffee. In Vietnam, Robusta coffee is also known as 'cà phê vối.' It's a type of coffee known for its high caffeine content, with beans that are rounder and smaller compared to Arabica
Beyond its role in production and export, coffee in Vietnam is not just a beverage; it's considered a cultural symbol. Each region has its own unique brewing method. There's a growing creativity in the art of blending Vietnamese Robusta coffee to create aromatic, appealing, and innovative coffee concoctions. These beverages have captivated many food enthusiasts and consistently secured spots on world-renowned rankings by reputable platforms. Throughout history, the Vietnamese people have continuously learned, explored, and innovated various drinks and dishes using Robusta coffee beans, crafting new, distinctive, and enticing flavors appreciated globally due to the meticulous and refined blending and brewing techniques.
Iced milk coffee is considered the 'soul' of Vietnamese coffee. The classic Vietnamese-style coffee cup is widely popular across the globe, yet it holds a particularly delightful taste when consumed in Vietnam. Roasted and brewed slowly, drop by drop through the traditional Vietnamese coffee filter, then blended with sweetened condensed milk and ice, it brings forth a robust, entirely novel flavor
It can be said that not only is Vietnam currently leading in the production and export of Robusta coffee, but all these values also contribute to creating a 'Coffee Culture' from the Robusta coffee beans of the country and its people. It forms a culture with numerous heritage values that are distinctive, diverse, and one-of-a-kind in the world
Dr. Nguyen Van Vien, Head of the Intellectual Property Institute of Vietnam, Vice Chairman of the Central Committee of the Vietnam National Record Association - Global WorldKings Council Member, along with Ms. Julia Nguyen and Mr. Tran Hoang, represented in presenting the world record to King Coffee
Dr. Lawyer Nguyen Van Vien spoke about the outstanding values of Vietnam's Robusta coffee highly regarded by the World Record Union
The representatives took a commemorative photo at the end of the event
WorldKings believes that by recognizing this World Record for Vietnam's Robusta coffee, the world will become acquainted with the Vietnamese coffee brand, especially Robusta coffee, and will further support Vietnam, contributing to a stronger competitive advantage for Vietnam in the global coffee market. WorldKings hopes that the Vietnam Record Organization (VietKings) - the Vietnam Record Institute and King Coffee will effectively use this record's image to promote Vietnam's Robusta coffee in the Journey of Promoting Vietnam's Finest Products to the World.
Previously, in 2020, VietKings successfully nominated five World Records for cuisine and specialties to the World Record Union, including:
- Vietnam - The country with the most diverse and enticing silk and water in the world.
- Vietnam - The country with the most distinctive fish sauce and dishes made from fish sauce in the world.
- Vietnam - The country with the most enticing rice flour-based dishes in the world.
- Vietnam - The country with the most diverse rolls in the world.
- Vietnam - The country with the most flower-based dishes in the world.
With these distinctive values, Vietnam's Robusta coffee has once again been named a World Record holder in the final days of 2021. This is a tremendous source of pride for the nominating entities and every Vietnamese citizen. With this recognition from WorldKings, the position of Vietnam's Robusta coffee is expected to reach new heights in the global coffee market, introducing consumers worldwide to the excellent coffee from Vietnam, particularly Robusta
Ngọc Quỳnh (Kyluc.vn) - Photo Duy Nghia/VietKings
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Dr. Nguyen Van Vien, Head of the Intellectual Property Institute of Vietnam, Vice Chairman of the Central Committee of the Vietnam National Record Association - Global WorldKings Council Member, along with Ms. Julia Nguyen and Mr. Tran Hoang, represented in presenting the world record to King Coffee
