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ABOUT MADAME LE HOANG DIEP THAO
Le Hoang Diep Thao
Madame Le Hoang Diep Thao is a businesswoman and general of the Vietnamese coffee industry. She is currently the Founder and General Director of TNI King Coffee Co., Ltd.
Ms. Diep Thao is known as Co-Founder of Trung Nguyen Coffee Group and ran this Group from 1996 to 2014. She brought instant coffee to Trung Nguyen, founded and brought success. for the G7 brand. Her strategies helped open the gateway for Trung Nguyen and the G7 to the world.
In 2015, when faced with family events, she established herself as TNI King Coffee to preserve the image and merits of more than 20 years of building Trung Nguyen. This is also the time to mark her second coffee business.
Less than 5 years, under her leadership, the King Coffee brand has made rapid progress when present in more than 120 countries and territories around the world, including major markets such as the United States and South Korea. China, China, Singapore, Russia, Dubai, etc.
Currently, she is implementing 2 big projects for the community, Women Can Do, which aims to support 100,000 women to start a business by 2025 and Happy Farmers with the aim of bringing a better life to coffee farmers in Vietnam. Highlands.
Her biggest aspiration is to bring the Vietnamese coffee brand to the world, to be able to compete on a par with multinational corporations in the coffee industry. With her outstanding vision, strategy and execution, more and more consumers around the world love and choose Vietnamese coffee, contributing to enhancing the position of Vietnamese coffee on the world coffee map. gender.
With her contributions to society and the coffee industry, in 2020, Ms. Le Hoang Diep Thao was awarded the “Most Admired CEO in Vietnam” award by Global Brands Magazine (UK). ) in the field of Food & Beverage. Also in 2020, she was elected to the position of Vice President of Vietnam Coffee and Cocoa Association VICOFA.