Madame Lê Hoàng Diệp Thảo

Ho Chi Minh City, May 27, 2022 – Global Business Review magazine based in the United Arab Emirates (UAE) has just announced two awards for the Vietnamese coffee brand that has achieved many successes. in this market. In particular, in addition to the award for King Coffee, the UAE also honored the businesswoman of this brand – CEO Le Hoang Diep Thao.

Two awards presented by Global Business Review include:

  • The title of “Vietnam Entrepreneur of the Year 2022” for King Coffee CEO – Madame Le Hoang Diep Thao (Entrepreneur of the Year Vietnam, 2022)
  • Title of “Coffee Brand” fastest growing Vietnamese coffee” for TNI King Coffee (Fastest Growing Vietnamese Coffee Brand UAE 2022)


In the period of 2021-2022, despite many difficulties due to the Covid-19 pandemic, the King Coffee brand still made a deep impression in the Middle East market in general and the UAE market in particular through cooperative activities. trade and culture. During 6 months (October 1, 2021 – March 31, 2022), King Coffee was the only brand selected to represent the coffee industry and Vietnamese coffee culture at the World Expo 2020 EXPO Dubai– the event is comparable to “World Cup” or “Olympic”  for global entrepreneurs, held every 5 years and with a history of more than 170 years.

Also during this period, even when the situation of the Covid-19 epidemic was still complicated in our country, in November 2021, Ms. Diep Thao had a business trip to Dubai to open up international development opportunities. for Vietnamese coffee and agricultural products through the Dubai gate. Ms. Diep Thao promoted the opening of King Coffee’s office in Dubai and surveyed locations to open the first King Coffee shop in this market. Up to now, TNI King Coffee DMCC has an office at Almas Tower, Jumeirah Lakes Tower – Dubai, UAE, opening up many trading opportunities with partners from all over the world.

For many businesses around the world, the Middle East is a particularly “fastidious” market in terms of taste and law, because imported products are only selected when  have Halal certificate  (a product that Muslims are allowed to eat, drink, or use and Muslims only use Halal products). To enter this market, King Coffee has achieved international standards for food, including Halal certification.

Present in the Middle East market since 2017, through the signing of cooperation agreements with major corporations of the UAE, TNI King Coffee is highly appreciated by business people in the region for its strategic conquer the market. In particular, the first English business autobiography of CEO Le Hoang Diep Thao “The Queen of King Coffee” was also launched for the first time in Dubai, attracting the attention of the local media.

When receiving this award, Ms. Le Hoang Diep Thao said: “This is a great recognition for our outstanding efforts in the UAE during the past time. The UAE is an open and highly competitive market, so we have prepared carefully to build credibility and professionalism with international partners, paving the way for the Vietnamese coffee brand to conquer. this market.”

Global Business Review Magazine is the leading magazine of the UAE that regularly updates information on emerging markets, finance, banking, and technology. Every year, this magazine will survey to select and award awards to international entrepreneurs and brands with outstanding achievements in the UAE to encourage development and recognize the global values ​​that entrepreneurs have. , this brand brings.

Over the years, King Coffee has received many domestic and international awards, such as: “Top 10” prestigious beverage companies in 2021 in the non-alcoholic industry according to Vietnam Report, “Top 10” in the industry. consumer retail – Vietnam Strong Brand Award 2021 by Vietnam Economic Times, Ho Chi Minh City Gold Brand in 2021 by Ho Chi Minh City People’s Committee. In 2020, King Coffee was voted by Global Brands Magazine (UK) as “The fastest growing coffee brand in the international market”, “The most famous coffee brand in Vietnam” and the Gold Star award. Vietnam land in 2021.

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