The Birth of 'The Queen of King Coffee'
As one of Vietnam's foremost talented female leaders, this marks Ms. Thao's first venture into releasing her autobiography. Through numerous ups and downs, the "female general" desires to recount her personal journey as a commemoration.
Simultaneously, it aims to provide insights to those intrigued by her extraordinary entrepreneurial journey. The book vividly portrays Ms. Thao as the architect of a significant transformation within the coffee industry. It heralds a revolution, propelling the "coffee king" brand to global heights.
She dedicated her entire life to introducing Vietnamese coffee to the international market, a space that predominantly acknowledged Robusta for decades. With the belief that they have yet to fully recognize the worth of this coffee bean, Ms. Thao persistently strives to enhance their awareness, enabling them to appreciate the richer flavors of Robusta coffee.
