King Coffee brand enters the Costco Wholesale system: Good news for Vietnamese coffee

Recently, King Coffee products - a major Vietnamese coffee brand - were sold directly into the Costco Wholesale system - the largest wholesale chain in the United States.

TNI Corporation's Vietnamese coffee brand King Coffee was launched and conquered the international market many years ago. King Coffee products launched in the US market caught the attention not only of Vietnamese people but also of Americans, then spread to other countries such as Korea, India, Singapore, Russian Federation, and China. National…

Sales management representative in the US - Mr. Kelvin Nguyen (Country Head in USA) said that up to now, King Coffee has plans to deploy and sell in most states in the US - and by the end of May. /2023 This major Vietnamese coffee brand was sold directly into the Costco Wholesale system - the largest wholesale chain in the United States.

King Coffee has plans to franchise and sell directly to major supply chains in the US such as Costco, Food Town, Fiesta, Asian Super Markets... At the same time, it also targets Walmart and H.E.B sales chains in the future. near the.

King Coffee - Promote the image of businesses and Vietnamese coffee products at the event organized by the Texas Restaurant Association-TRA on July 9-10, 2023 with the participation of nearly 200 US and international businesses

Assessing the new success, Mr. Kelvin Nguyen further commented: King Coffee's method of developing markets and diversifying its products is different from many other companies. These include: Compact and flexible business model; combining promotion and communication; Coordination with associations and the help of Vietnamese trade promotion agencies abroad have contributed to the success of the business.

King Coffee has a plan to franchise its brand and has sold directly to major supply chains in the US such as Costco, Food Town, Fiesta, Asian Super Markets... and is aiming for Walmart and H.E.B sales chains in the future. close hybrid. King Coffee also wants Vietnamese branded products to be exported and sold more to the United States. This business affirms that it will participate in supporting Vietnamese businesses to have good coordination between exporters - importers - distributors for large shipments; Contribute to consulting investors, manufacturers and cooperate in research and share market information with partners; Together, we create a healthy competitive environment to help Vietnamese businesses have many successful export shipments to major markets such as the US, EU... in the near future.

Since 2021, with the enthusiastic support of the Vietnam Trade Office Branch in Houston, King Coffee has approached many industry associations and businesses to promote product images and enhance brand value. and create opportunities to approach many representatives of large supply chains and US businesses. Including Associations and Chambers of Commerce in the Southern United States; including Associations and Chambers of Commerce such as: Texas Restaurant Association-TRA, Asian Chamber of Commerce ACC...Houston City.

It is known that King Coffee product launched in October 2016 in the United States, then continued to develop in more than 60 countries and territories, including major markets such as China, America, Japan, Russia, Singapore, Korea... King Coffee is providing different forms of services and franchise models to meet the business's goals, take advantage of the business's strengths and aim to serve consumer tastes. used in many locations around the world.